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Diversity & Inclusion

Celebrating Pride

As Pride is celebrated in June, Wells Fargo is proud to honor the community’s historic past that laid the foundation for a more equal future. Our own Pride began over three decades ago in 1987 when we added sexual orientation to our non-discrimination policy. Then in 1992, we marched in our first Pride Parade, a tradition that has been celebrated with the community every year since.

Another way Wells Fargo honors the LGBTQ+ community is through our Pride Collection of debit card designs. This portfolio of images provides our customers and employees the opportunity to demonstrate their connection to the LGBTQ+ community year-round. The initial collection of four designs was introduced in 2016, and the portfolio has since expanded to reflect the diversity and intersectionality of this diverse community.

“Members of this community are so incredibly diverse in how they choose to express themselves,” said John Lake, LGBTQ Segment Leader for Wells Fargo Marketing. “As the LGBTQ+ community continues to evolve, we want to make sure that our products evolve as well.”

Currently the Pride Collection of debit card designs features six images, each with its own story and connection to the LGBTQ+ community.

A rainbow flag gently waving

Rainbow Flag: The iconic design was created by Gilbert Baker in 1978, with each color celebrating a meaningful aspect of the LGBTQ+ community.

A close up of a denim pocket with multiple LGBTQ advocacy pins

Historic Icons: Featuring artifacts from the collection of San Francisco’s GLBT Historical Society, including buttons with the iconic pink triangle and Lambda symbols.

The word PROUD over a rainbow inspired background

Proud: A bold design symbolizing the courage of coming out and showing pride in the community, set against a blended rainbow background.

Thin rainbow-colored lines cross over a yellow background

Reins and Roads: A more subtle image, featuring a rainbow treatment of the historic reins of the Wells Fargo Stagecoach.

A blue, pink and white transgender flag gently waving

Transgender Flag: Originally designed by Monica Helms in 1999, the flag represents transgender pride and diversity, adopted as a symbol for transgender rights.

The full spectrum of Pride colors combine to create a vivid upwardly winding wave against a black background

Pride Unity: Our unique design reflecting the dynamic trajectory of the community, with an upward wave of stripes representing inclusivity and intersectionality.

The designs have been popular among customers since their introduction, with the “Rainbow Flag” and the “Proud” designs currently the most downloaded images within the Pride Collection. Lake concluded, “However our customers identify within the spectrum of LGBTQ+ and allies, we want to make sure they can all find a design in the collection that is right for them.”

To customize your debit card with a Pride Collection design visit